Advanced Search Request a Book

ORDERS

Readings Orders 0

DEMANDS

Readings Demands 0

Corporate Design: the Latest From Germany
[Hardback - 2022]
odo-ekke bingel bingel
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £29.95
Our Price: Rs.7895
Category: Art
Sub-category: Product Design
Publisher: Verlag Niggli | ISBN: 9783721210231 | Pages: 240
Shipping Weight: | Dimensions:
Notify

Description

Corporate design (CD) refers to all components that in their entirety make up the identity of a brand. It defines the special features of the respective company or institution and generates both attention and orientation for the target group – from logo design to colour scheme, imagery, typography, design grid, etc. The success of a CD is its recognition value on as many channels as possible. Today s corporate identities are characterized by the fact that they are flexible, modular or generative, i.e. not only striking but also variable at the same time. It is therefore essential that all elements are designed flexibly, allowing their adaptation to the respective requirements. The presented current corporate design and branding concepts from Germany point to the future and are distinguished by their conceptual inventiveness, design expertise, and perfect craftsmanship.

About the Author

Odo-Ekke Bingel is a lifecycle and branding consultant. He acquired his marketing expertise with international B2B groups and B2C branded companies. His industry focus is on chemicals, electronics, pharmaceuticals and cosmetics. Since 2008, he has regularly published State of The Art corporate and print design projects from German-speaking countries.

Bestsellers in Art

View All
Making Sense Of Islamic Art & Architecture
[Paperback - 2015]
adam barkman
In Stock
List Price: £9.95
Our Price: Rs.3895
Graffiti Planet: The Best Graffiti From Around The World
[Paperback - 2016]
ket
In Stock
List Price: £7.99
Our Price: Rs.1375 Rs.687
Standard Discount: 50%
You Save: Rs.688
Elegant Spirits: Amano's Tale Of Genji And Fairies
[Hardback - 2021]
yoshitaka amano
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: $39.99
Our Price: Rs.10545
Sylvia Plath: Drawings
[Paperback - 2022]
frieda hughes
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £14.99
Our Price: Rs.3295
Cultural Treasures Of The World: From The Relics Of Ancient Empires To Modern-Day Icons
[Hardback - 2022]
dk
In Stock
List Price: £30
Our Price: Rs.8845
Drawing For Illustration
[Hardback - 2022]
martin salisbury
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £30
Our Price: Rs.11695
What Is Art?
[Paperback - 1995]
leo tolstoy
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £9.99
Our Price: Rs.2195
The New Drawing On The Right Side Of The Brain
[Paperback - 2008]
betty edwards
In Stock
List Price: £16.99
Our Price: Rs.4245
Ways Of Seeing
[Paperback - 2008]
john berger
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £8.99
Our Price: Rs.2145
Design As Art
[Paperback - 2008]
bruno munari
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £9.99
Our Price: Rs.1545
The History Of Western Art (art Essentials)
[Paperback - 2023]
janetta rebold benton
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £10.99
Our Price: Rs.4245
Design: The Definitive Visual History
[Hardback - 2023]
dk
Out of Stock
Availability in 6-8 weeks on receipt of order
List Price: £30
Our Price: Rs.8995